OUR STORY
ASIAN PEAR NASHI TRYBECA
We are specialized in Asian pears in Cuneo province!
DISCOVER THE UNIQUE FLAVOR OF OUR NASHI ASIAN PEARS
IL GUSTO UNICO DELLE NOSTRE PERE NASHI
The origins of
TRYBECA
NATURAL PASSION OF NASHI PEARS
NATURE, INNOVATION AND TRADITION
NATURE, INNOVATION AND TRADITION
For three generations we have been promoting and supporting the concept of “green revolution”.
Specialized in the cultivation of Nashi pears, the fruit farm Trybeca was born in the province of Cuneo, in the early 1960s.
Trybeca has always been abreast with the times, being experimentation one of its strength in the fruit world.
NATURE, INNOVATION AND TRADITION
For three generations we have been promoting and supporting the concept of “green revolution”.
Specialized in the cultivation of Nashi pears, the fruit farm Trybeca was born, in the province of Cuneo, in the early 1950s.
Trybeca has always been abreast with the times, being experimentation one of its strength in the fruit world.
OUR PRODUCTS
THE TASTE OF INNOVATION
THE TASTE OF INNOVATION
A CONTINUOUS RESEARCH SINCE 1960
A CONTINUOUS RESEARCH SINCE 1960
Trybeca has been constantly looking for “new flavors for over 60 years”.
Trybeca has been constantly looking for “new flavors for over 60 years”.
1960
NECTARINES
At the beginning of the 60s the founders of the fruit farm owned by the Oderda family first started growing nectarines, varieties that went lost with the time. The pulp was meaty, the stone came off easily, the skin was thick and the flavor sweet and juicy with an intense scent of peach.
1970
KIWI FRUIT
In the 70’ the fruit farm ventures in the growth of the Kiwi fruit. At first, this fruit was looked upon with suspicion but it turned out to be a phenomenon in the fruit compartment worldwide.
1980
NASHI – ASIAN PEARS
The turning point was when Trybeca at the end of the 80’ changes direction introducing the Asian pear – Nashi.
1960
NECTARINES
At the beginning of the 60s the founders of the fruit farm owned by the Oderda family first started growing nectarines, varieties that went lost with the time. The pulp was meaty, the stone came off easily, the skin was thick and the flavor sweet and juicy with an intense scent of peach.
1970
KIWI FRUIT
In the 70’ the fruit farm ventures in the growth of the Kiwi fruit. At first, this fruit was looked upon with suspicion but it turned out to be a phenomenon in the fruit compartment worldwide.
1980
NASHI – ASIAN PEARS
The turning point was when Trybeca at the end of the 80’ changes direction introducing the Asian pear – Nashi.
Our
PHILOSOPHY
RESPECT NATURE
Our land and its trees, in order to yield a good harvest need to be put in the condition to “offer” fruits using natural and ecologically sustainable methods.
Our society is going through a phase of great difficulties and changes in terms of production, the fruit world included, and just the ability and the good skills of the fruit-grower can overcome the hurdles of our times. Every day the environment is facing more and more adversities, strengthened by the exploitation of our land and the globalization of our planet with dramatic consequences for the productiveness of our land. Just being tenacious and sticking to the genuine and the old principles of agriculture and the continuous curiosity, can allow us to produce in a “balanced” way. Trybeca’s credo lies its principles right on this concept, applying the rules of conservation of our land aimed at respecting the different eco-systems that are somehow connected to it.
The thinning of the fruits is done manually, we do not use herbicides and the fruit picking is still done using wood crates not to damage the fruit picked when ripe in three to four different passages.
Because the Nashi pear is picked when ripe, and no chemical methods are used to extend its storage.
Our
PHILOSOPHY
RESPECT NATURE
Our land and its trees, in order to yield a good harvest need to be put in the condition to “offer” fruits using natural and ecologically sustainable methods.
Our society is going through a phase of great difficulties and changes in terms of production, the fruit world included, and just the ability and the good skills of the fruit-grower can overcome the hurdles of our times. Every day the environment is facing more and more adversities, strengthened by the exploitation of our land and the globalization of our planet with dramatic consequences for the productiveness of our land. Just being tenacious and sticking to the genuine and the old principles of agriculture and the continuous curiosity, can allow us to produce in a “balanced” way. Trybeca’s credo lies its principles right on this concept, applying the rules of conservation of our land aimed at respecting the different eco-systems that are somehow connected to it.
The thinning of the fruits is done manually, we do not use herbicides and the fruit picking is still done using wood crates not to damage the fruit picked when ripe in three to four different passages.
Because the Nashi pear is picked when ripe, and no chemical methods are used to extend its storage.
OUR NAME
OUR VISION
TRY | BE | CAN
Originally, Giovanni Oderda, father and promoter of the several steps of Trybecan, has always been a man ahead of time. At first, he thought of Trybeca, the fusion of three English verbs, “try”, “be” and “can”. He foresaw English would be the language of our future and present. Therefore, at the crack of dawn the little company’s name was TRYBECAN.
Originariamente Giovanni Oderda, padre e fautore dei vari passaggi dell’azienda, l’uomo che ha sempre visto avanti, aveva pensato al nome dell’azienda unendo tre verbi inglesi “try”, “be” e “can”. Già 40 anni fa pensava che l’inglese sarebbe stata la lingua del futuro. Quindi inizialmente l’azienda nasceva come TRYBECAN.
TRY
Try to be a point of reference in the modern fruit world, do not give up when facing the initial hurdles that are bound to come up. We are convinced the fruit world, our world is in perpetual motion and evolution.
BE
Be somehow original and innovative, do not be brainwashed by banalities, do not be part of a static routine. In order to grow it is necessary to discover, to have the will to learn, to get better, this will allow the company to be a better and a more competitive one.
CAN
Given that can in Italian this verb also means power, he thought of it as having some sort of power when dealing with the buyer, giving the right value to the hard work people do in the fields. Every day our goal is to offer to our clients a product of quality, that tastes like real fruit, respecting our environment thanks to renewable and sustainable production methods.
OUR NAME
OUR VISION
TRY | BE | CAN
Originally, Giovanni Oderda, father and promoter of the several steps of Trybecan, has always been a man ahead of time. At first, he thought of Trybeca, the fusion of three English verbs, “try”, “be” and “can”. He foresaw English would be the language of our future and present. Therefore, at the crack of dawn the little company’s name was TRYBECAN.